Topic: Interactive Advertising Bureau
Yahoo launches online consumer privacy tool
AP News
Yahoo launches online tool to let consumers control personal profiles for advertisingA new online tool from Yahoo Inc. will let users see and edit the personal profiles that the Internet company compiles about them to target Internet advertising. Yahoo's new Ad Interest Manager, released in test form on Monday ...
Web ad group launches privacy education campaign
AP News
Internet advertising group launches campaign to educate consumers about online privacyA group of leading Internet publishers and digital marketing services on Thursday launched an online campaign to educate consumers about how they are tracked and targeted for pitches on the Web. The Interactive Advertising Bureau, based in New York, unveiled ...
US online ad revenue down 5.4 pct in third quarter
AP News
US online ad revenue down 5.4 percent in the third quarter, but up from prior quarterOnline advertising revenue in the U.S. fell 5.4 percent in the third quarter from a year ago, as the sputtering economy kept its tight grip on even the fastest growing segment of ...
Economy erodes Internet advertising revenue
AFP Global Edition
US spending on Internet ads was dragged down by the dire economy in the first half of 2009, according to a report which has been released by Interactive Advertising Bureau and PricewaterhouseCoopers. US online advertising revenue for the first six months of the year tallied 10.9 billion, a 5 ...
Related Videos by 5min
on OneRiot
Related Photos by Flickr
